Google Ads That
Deliver Real ROI,
Not Just Clicks
Most Google Ads campaigns waste budget on the wrong keywords, the wrong audiences, and ad copy that doesn’t convert. I build and manage precision-targeted PPC campaigns designed around your specific business goals — complementing your Local SEO strategy — maximising return on every pound, dollar, or dirham you spend.
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Certified Google Ads
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No Wasted Budget
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Monthly Reporting
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USA · UK · UAE
Proven Performance
Google Ads by the Numbers
Google Ads isn’t a cost — it’s an investment with measurable, trackable returns. Here’s what the data says about well-managed campaigns.
200%
Average ROI — businesses earn $2 for every $1 spent on Google Ads
65%
of high-intent clicks go to paid ads — especially for purchase-ready searches
4.8x
Average return on ad spend (ROAS) for optimised Google Search campaigns
7%
Average Google Ads CTR — 2x higher than organic results for commercial queries
Why Google Ads
The Fastest Way to
Get in Front of
Ready-to-Buy Customers
SEO takes months to deliver results — and rightly so, because organic rankings are earned. But when you need qualified traffic now, Google Ads is the most direct, measurable, and scalable channel available. Your ad appears at the exact moment someone searches for exactly what you offer — there is no more targeted advertising medium on the planet.
The problem is that most Google Ads campaigns are set up and forgotten — broad match keywords wasting budget on irrelevant searches, landing pages that don’t convert, ad copy that doesn’t differentiate, and no negative keyword strategy protecting your spend. I build campaigns the right way: precise keyword targeting, quality score optimisation, conversion tracking from day one, and continuous refinement based on actual performance data.
Used correctly, Google Ads and SEO complement each other powerfully — ads deliver immediate visibility while your organic rankings build. For social media advertising, explore Facebook Ads and Instagram Ads, and the keyword and conversion data from ads directly informs your SEO strategy.
Immediate Visibility
Appear at the top of Google search results from day one — no waiting for organic rankings to develop while your competition takes your customers.
Precision Targeting
Target by keyword intent, location, device, time of day, and audience demographics — showing ads only to the people most likely to convert.
100% Measurable ROI
Every click, conversion, and penny spent is tracked. You know exactly what your ads are generating and what each lead costs — no guesswork.
Full Budget Control
Set daily and monthly budget caps — you never spend more than you’ve decided. Start small, prove the ROI, then scale what’s working.
Complements SEO
Ads data reveals the highest-converting keywords and ad copy angles — feeding directly into your SEO strategy to amplify organic results over time.
For official campaign guidance, refer to the Google Ads Help Center.
Campaign Types
Google Ads Services
Different business goals require different campaign types. I select and build the right campaign structure for your specific objectives and budget.
Highest Intent
Google Search Campaigns
Text ads that appear at the top of Google search results when someone types your target keywords. This is the highest-intent advertising available — you’re reaching people who are actively searching for exactly what you provide, at the exact moment they’re ready to act. I build tightly structured ad groups, write compelling ad copy that maximises quality score, and implement precise negative keyword lists to eliminate wasted spend.
Local Businesses
Local & Call-Only Campaigns
Targeted specifically to your service area — city, postcode, or radius around your location — and optimised for phone calls and direction requests rather than website clicks. Call-only ads are particularly effective for local service businesses where a phone call is the natural first step. I configure call tracking, set up location extensions, and target the times of day your audience is most likely to call.
Brand Awareness
Display & Retargeting Campaigns
Visual banner ads shown across Google’s Display Network — 2 million+ websites and apps. Particularly powerful for retargeting: showing your ads to people who have already visited your website, reinforcing your brand and bringing warm prospects back to convert. I set up custom audience segments, design ad messaging for each stage of the buyer journey, and implement frequency capping to avoid ad fatigue.
Existing Campaigns
Campaign Audit & Rescue
Already running Google Ads but not seeing the returns you expect? I conduct a deep audit of your existing campaign structure, keyword strategy, quality scores, ad copy, landing page alignment, bidding strategy, and conversion tracking setup — then identify exactly where budget is being wasted and what needs to be fixed. Most underperforming campaigns have 3–5 critical issues that, once resolved, significantly improve ROAS within the first 30 days.
E-commerce
Shopping & Performance Max
For businesses selling physical products, Google Shopping ads appear at the top of search results with product images, prices, and ratings — driving highly qualified buyers directly to your product pages. I optimise your product feed, configure bidding strategies by product margin and conversion rate, and set up Performance Max campaigns that reach buyers across Search, Shopping, Display, YouTube, and Gmail with a single unified campaign.
Ongoing
Ongoing Campaign Management
Google Ads requires continuous optimisation to maintain and improve performance — bid adjustments, new negative keywords, ad copy testing, audience refinements, quality score improvements, and budget reallocation based on what’s converting. I manage your campaigns month-to-month with weekly monitoring, bi-weekly optimisation sessions, and a detailed monthly performance report showing every metric that matters to your business goals.
What's Included
Everything in Every
Google Ads Campaign
Every campaign I build or manage includes the full setup and optimisation infrastructure needed for it to perform. No cutting corners, no charging separately for basics that should be standard.
Conversion tracking is non-negotiable. Without it, you don’t know what’s working — you’re flying blind. I configure GA4 and Google Ads conversion tracking before a single penny of budget is spent.
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Keyword research — intent-based, segmented by funnel stage
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Competitor ad analysis — what your competitors are bidding on
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Campaign & ad group structure — tightly themed, high quality score
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Ad copywriting — headlines, descriptions, and ad extensions
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Negative keyword lists — protecting budget from irrelevant clicks
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Bidding strategy configuration — manual, Target CPA, or Target ROAS
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GA4 & Google Ads conversion tracking setup
✓
Location and device targeting configuration
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Ad scheduling — serving ads when your audience converts
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Landing page review and conversion rate recommendations
✓
A/B ad copy testing — ongoing headline and description tests
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Monthly performance report — impressions, clicks, conversions, ROAS
How I Work
My Google Ads Process
A structured setup and management process that builds campaigns correctly from the start and improves them continuously.
1
Business & Goal Discovery
I learn your business model, target customers, service area, average order value or lead value, and specific conversion goals. This determines the campaign type, bidding strategy, and the target CPA we’re working toward — because optimising a campaign without knowing your numbers produces clicks, not profit.
2
Keyword Research & Competitor Analysis
Deep keyword research identifying high-intent search terms your ideal customers use — categorised by funnel stage (awareness, consideration, purchase intent). I also audit your top competitors’ Google Ads to identify what they’re bidding on, what ad copy angles they’re using, and where gaps exist that you can exploit.
3
Campaign Build & Tracking Setup
Campaigns, ad groups, and ads are built — tightly structured for maximum quality score and relevance. Conversion tracking is configured in GA4 and Google Ads, with specific conversion events tracked for form submissions, phone calls, and any other meaningful actions. The campaign launches only when tracking is confirmed working.
4
Launch & First 30 Days Optimisation
The first month is the most critical — I monitor campaign performance daily, adding negative keywords, adjusting bids, pausing underperforming ad variations, and refining audience targeting based on real conversion data. The campaign is significantly improved in the first 30 days as actual user behaviour data comes in.
5
Ongoing Management & Scaling
Monthly ongoing management — weekly bid reviews, ad copy A/B testing, search term report analysis, budget reallocation to highest-ROAS campaigns, and quality score improvement. Once performance is proven, we scale budget incrementally while maintaining CPA targets — growing your returns without degrading efficiency.
6
Monthly Reporting
A clear monthly report covering all KPIs — impressions, clicks, CTR, conversions, CPA, ROAS, and quality score trends. Written in plain English, not just data exports. Every report includes what improved, what’s being tested next, and what we’re optimising in the coming month.
FAQ
Google Ads Questions
Common Questions
Everything you need to know about Google Ads — how it works, what budget to start with, timelines, and how to measure success.
Ask Me Directly →
Google Ads is an online advertising platform where businesses pay to have their ads shown to users searching on Google and across Google’s network of partner sites and apps. It works on a pay-per-click (PPC) model — you only pay when someone clicks your ad. Advertisers bid on keywords, and Google determines which ads to show and in what order based on a combination of bid amount and Quality Score (a measure of ad relevance, expected CTR, and landing page experience). A high Quality Score can allow you to pay less per click than a competitor bidding more but with lower-quality ads.
Budget depends on your industry, competition level, and target location. For local service businesses in low-to-medium competition markets (USA, UK, UAE), a starting budget of $500–$1,500/month is typically sufficient to generate meaningful data and initial conversions. Highly competitive industries (legal, finance, dental) may require $2,000–$5,000/month to compete effectively. I always recommend starting with a test budget for 30–60 days to establish your CPA baseline before committing to larger spend. I’ll give you a realistic assessment of what’s needed for your specific market after a free audit.
Unlike SEO, Google Ads can start generating traffic and leads within days of campaign launch — which is one of its primary advantages. However, optimal performance typically develops over 30–90 days as the campaign accumulates conversion data, negative keywords are refined, and bidding strategies are optimised. The first month is a learning and optimisation period. By months 2–3, with proper management, most campaigns have significantly improved CPA and ROAS compared to launch performance. Smart bidding strategies (Target CPA, Target ROAS) also require a minimum of 30–50 conversions to fully optimise.
Success is measured against your specific business goals — not just clicks or impressions. The primary metrics I track are: conversion rate (what percentage of clicks become leads or sales), Cost Per Acquisition (what you pay for each conversion), and Return on Ad Spend (the revenue generated per dollar spent). I set up conversion tracking before launch so every lead form submission, phone call, and purchase is attributed to the specific campaign, ad group, and keyword that generated it. Monthly reports show all these metrics in plain English so you always know whether your ad spend is profitable.
Yes — Google Ads offers extremely granular targeting options. Location targeting can be set to a specific country, region, city, or even a radius around a physical address (e.g. within 10 miles of your office). You can also target by device (mobile, desktop, tablet), time of day and day of week, audience demographics (age, household income), and audience segments (in-market audiences, remarketing lists, customer match). For local businesses, I combine tight geographic targeting with location extensions and call extensions to maximise relevance and reduce wasted spend on users outside your service area.
Ready to Get the Best ROI from Google Ads?
Get a free Google Ads audit — whether you’re starting from scratch or fixing an underperforming campaign, I’ll show you exactly what it takes to make your budget work harder.
Conversion tracking configured before first penny spent
Keyword research, ad copy, and negative keywords — all included
Monthly report — ROAS, CPA, conversions in plain English
No wasted budget — precision targeting and negative keywords
USA, UK & UAE markets — Search, Local, Display, Shopping
In the ever-evolving digital landscape, Google Ads stands as a cornerstone for businesses aiming to enhance their online visibility and drive targeted traffic. in Tulsa, Norman, Broken Arrow & Edmond of Oklahoma.
As of 2025, Google Ads commands an impressive 80.20% market share in the pay-per-click (PPC) advertising space, reaching over 4.77 billion internet users worldwide.
This dominance underscores its effectiveness in connecting businesses with potential customers.