Every Page
Optimised to Rank,
Not Just Exist

Yes — GSC data is central to every on-page audit. I use it to identify pages with high impressions but low CTR (a sign of weak title tags or meta descriptions), pages with crawl errors, indexation issues, manual actions, and Core Web Vitals failures. I also use it to track ranking position movement before and after optimisation, so you can see exactly what improved and by how much.

Yes. For multi-language websites, on-page SEO requires additional considerations — specifically hreflang tag implementation to tell Google which language version of a page to serve to which audience. Incorrect or missing hreflang tags are one of the most common causes of international SEO problems. I audit and implement hreflang correctly across all language versions and ensure each language variant has its own properly optimised meta data.

I optimise all images across your site — not just the hero or above-the-fold images. While the Largest Contentful Paint (LCP) image has the biggest impact on Core Web Vitals scores, unoptimised images throughout a page still affect load time, consume unnecessary bandwidth, and miss keyword opportunities via alt text. Every image gets converted to WebP format, compressed without visible quality loss, sized correctly, and given descriptive alt text.

A full technical on-page audit for a site up to 50 pages is typically delivered within 5–7 business days. Larger sites (50–200 pages) take 7–14 days depending on complexity. The audit report includes a complete findings document with every issue categorised, prioritised, and accompanied by specific implementation recommendations — not just a raw data export. Implementation work (making the actual fixes) is scoped separately based on the audit findings.

I implement schema manually using JSON-LD — the method Google recommends. While plugins can handle basic schema types, they often produce errors, implement the wrong schema type for the context, or apply the same schema incorrectly across multiple pages. Manual implementation ensures the markup is precise, valid, and appropriate for each specific page. Every schema block is tested in Google’s Rich Results Test before deployment.

In the majority of cases, yes. Most Core Web Vitals issues are caused by unoptimised images, render-blocking scripts and stylesheets, lack of caching, uncompressed resources, and poor server response times — none of which require a redesign to fix. I can address all of these at the code and configuration level. In rare cases where a site’s fundamental architecture is causing Cumulative Layout Shift or severe LCP issues, I’ll advise on the most targeted structural change needed rather than recommending a full rebuild.

Yes. On-page SEO is not a one-time task — new pages need optimising, Google’s quality guidelines evolve, and Core Web Vitals baselines shift over time. I offer monthly on-page maintenance packages that include regular crawl monitoring, new page optimisation, schema updates, and quarterly Core Web Vitals assessments. This keeps your technical foundation strong as your site grows and Google’s requirements change.