I Achieve
Max ROI
Through SEO

SEO consulting starts with understanding why your competitors are ranking above you — analysing their backlink profiles, on-page signals, content depth, and technical health. From there, I build a strategy specifically designed to close those gaps and surpass them. It’s not about generic optimisation — it’s about understanding your specific competitive landscape and systematically addressing every factor that’s letting others rank above you in your market.

Yes — this is exactly what Local SEO is designed to solve. If you’re not appearing in local search results or the Google Map Pack, it typically means your Google Business Profile is incomplete or under-optimised, your local citations are inconsistent or missing, your website lacks local on-page signals, or your business hasn’t built enough local authority relative to competitors. All of these are fixable, and Local SEO results often move faster than traditional organic SEO — some clients see map pack movement within 30–60 days.

The most common reasons a specific page fails to rank are: the keyword is too competitive for your current domain authority, the page’s on-page signals are weak (poor title tag, thin content, no internal links), the page has a technical issue preventing Google from fully crawling or indexing it, or the page isn’t earning enough backlinks relative to the competitors ranked above it. A proper page-level audit — which I provide as part of my technical and on-page SEO work — identifies the specific cause for your specific page.

Yes — but the issue here is usually keyword intent rather than SEO itself. If you’re ranking for informational keywords but need commercial traffic, your SEO strategy needs to shift toward keywords that signal purchase or contact intent. I also look at the landing pages themselves — often the conversion problem is that visitors are landing on pages that don’t clearly communicate value, answer objections, or make it obvious what to do next. I address both the traffic quality and the page conversion structure as part of my on-page and content strategy work.

It depends on the type of SEO and your starting position. Local SEO and GBP optimisation often show early movement within 30–60 days. Technical fixes can improve rankings within weeks once Google re-crawls the affected pages. Content and link building take 3–6 months to show meaningful results, with the compounding effect becoming significant at 6–12 months. I set realistic timelines from the start and provide monthly data so you can track exactly what’s moving and how quickly.

Every client receives a monthly report covering keyword ranking positions and movement (from GSC), organic traffic trends (from GA4), GBP performance (where applicable), backlink growth (from Ahrefs), technical health status, and a plain-English summary of what was done, what improved, and what’s planned for the next month. Communication is via email and WhatsApp — I respond quickly and proactively flag anything important between reports rather than waiting for the monthly cycle.